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Global audience, personal contact
Unlike most other media that concentrate on a more local
market, the Internet is an international medium that has the
ability to widen your possible client pool to a tremendous
degree. But many erroneously believe that visitors to a website
will "make the effort" themselves to understand
a language that is foreign to them, especially with a brilliant
layout and captivating design. However, linguistically inappropriate
text will not be understood by a great many people, and some
may even find this exclusive attitude insulting. Every person
has a preference for reading their own language on the Web,
and this is particularly true when it comes to e-Commerce,
where the integrity of the online transaction processes must
be clearly understood by the customer.
You need your ideas, texts and designs to be skilfully translated
and culturally adapted for your potential clients. The possibility
of engaging, interacting and eventually trading with prospective
customers is made all the more probable if you can offer them
comprehensive communication in their own language in a style
that is attractive to them.
And of course, order and booking forms must be tailored to
suit the target market group: for example, the style and format
of a German document would be different to one for the UK:
there would be a different number of spaces available to fill
in your phone number and postcode; the order of your address
would be written differently; and the title before your name
would refer also to your educational qualifications, not simply
your social status.
For these reasons you should ensure that you make a relevant
and effective multilingual adaptation of your website. We
offer you a complete translation, proofreading and adaptation
service into all European languages.
And as we perform direct HTML localisation there is no need
for import or export of texts: the original format and layout
is faithfully maintained after translation, saving you time
and money.
Make your website multilingual… before your competitors
do!
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